DC’s most iconic superhero soared into Westfield Stratford City in a jaw-dropping 3D takeover, marking the debut of Ocean Showcase™ — a bold new format in mobile, immersive DOOH.
The innovation was spearheaded by Ocean Outdoor and brought to life by LED Studio as the manufacturing and technology partner. In collaboration with Warner Bros. Pictures UK and WPP Media, the activation delivered a four-minute cinematic spectacle that stopped shoppers in their tracks and lit up social media.
At the heart of the Showcase is a first-of-its-kind, freestanding curved LED structure — meticulously engineered by LED Studio to deliver DeepScreen® visuals in previously inaccessible locations. With 36 sqm of seamless curved LED, standing 3 m high and 4.2 m wide, the display combines structural agility with stunning visual performance.
Built for high-footfall environments and long-duration campaigns, the modular system features an all-weather design and supports real-time content, motion tracking, spatial audio, and mixed reality layers — powered by LED Studio’s advanced display architecture.
“Ocean Outdoor came to us with a bold vision to break free from static locations and rethink what’s possible in 3D DOOH,” said Rob Bint, CEO of LED Studio. “This project exemplifies how creative ambition and engineering excellence can collide to produce something truly exceptional.”
Melanie Blood, Head of Ocean Labs UK, added: “The Showcase encompasses everything we know about delivering premium brand experiences in the best outdoor spaces. This is next-level DOOH.”
As the industry evolves, LED Studio continues to lead from the front — building display solutions that not only perform but also inspire.